Have you always dreamed of running a roofing business? If you have finally decided to set up your own company, you should do your best to turn your profession into a lucrative business.
The process of becoming an owner of such a company might prove lengthy, as there are numerous steps to take along the way. Nowadays, there are companies like Roofing Business University, which coach and support aspiring roofers.
Follow the tips below if you plan to start your own company.
The primary step in starting a roofing business is becoming legit. Aspiring roofers need both a business and roofing license to become licensed roofing contractors. Although there’s no universal requirement for the entire US, you should follow the licensing and bonding requirements of your state.
Some states oblige roofing professionals to have a general contractor license, whereas others require no license at all. Therefore, it’s essential to learn your state’s licensing rules valid for roofing specialists. You should be aware that these permits vary by locality. Most of the information related to licensing can be found online by conducting an online search.
Select a name
Another important tip when commencing a roofing business is to select a name. The naming process can be challenging, as the name of your company should be memorable and appealing. Hence, you should avoid names that are too long or impossible to spell.
Make sure to create a shortlist of names before asking your family, friends, and employees to provide their opinions. Your name choices should be searched online to ensure they aren’t being used by other companies. Also, don’t forget to consider how the company name will look on social media handles and your site’s URL.
Proper insurance coverage is necessary before starting a roofing business, as it not only protects your business and employees but property owners as well. The insurance requirements vary across states, but the majority of states require two main types of insurance, workers’ compensation, and general liability.
For instance, general liability insurance is indispensable for roofing professionals, as it covers them in the event of property damage, caused by an employee. In contrast, roofing workers’ compensation serves to cover your workers in case any of them becomes injured or sick on the job. Click here for a definition of business liability insurance.
Commercial vehicle insurance, on the other hand, is designed to provide coverage for any vehicles leased or owned by the roofing business. In case your driver becomes involved in an accident, your company won’t be held responsible. Another type of protection is related to the tools and equipment used on the job. If it gets damaged, the insurance will cover the expense for repair or replacement.
Determine your marketing needs
Marketing is essential for promoting your new roofing business, which is why you need to understand your marketing needs. The first step of your marketing journey is setting up a website by finding a website URL that hasn’t been used yet. You can hire marketing consultants to help you build a site or do it on your own. There are numerous website creation apps that allow users to build a site from scratch.
Social media presence is indispensable in today’s world of cut-throat competition. Make sure to create a Facebook and Instagram page where you can show off your team and projects. If possible, join other social media networks like Twitter and YouTube. Additionally, in order for individuals to come across your website and social media pages, you should invest in digital advertising.
Digital ads are a must for everyone who plans to gain local exposure, as most prospects search for roofing contractors on the web. Make sure you establish the necessary advertising accounts to receive the exposure you need. Follow this link, https://www.wikihow.com/Advertise, for some tips on digital advertising.
Another more traditional marketing method to try is direct mail. For instance, flyers and postcards are inexpensive yet effective methods of increasing local awareness. If you happen to see a roof that requires repair or maintenance, make sure to get the address and send a flyer to the homeowner. The flyer should be based on the roof report you do after seeing the property and sent to the mailbox of the property owner.
Another interesting idea to try is creating a digital pitch book in order to illustrate your company. It should include before and after project photos, team pictures, customer testimonials, licenses and certifications, warranties, and service guarantees.
Determine the details
In order to run an efficient roofing business from the first day, you should determine your service area and specialty. Local reputation is crucial for running a successful business. Aspiring roofing contractors are advised to focus their work within a defined area. Customers would appreciate the fact that most of your projects are done on roofs down the street.
Nevertheless, this isn’t valid for roofers who decide to be storm remediation specialists. You don’t need to define an operation radius if you plan to serve customers after harsh weather incidents, such as hurricanes, tornadoes, or blizzards. Storm remediation specialists must hit the road whenever a community is hit by a terrible weather incident. It means traveling within the region, even to other states.
Choose your products
Last but not least, potential roofers should choose the roofing products they will work with. The largest part of contractors prefers certain materials to work with, such as metal or solar roofs, which require special tools and skills. Would-be roofers should select multiple products of different quality and cost to meet the budgets of different clients.
Nevertheless, you should be clear about the properties of these materials when providing recommendations to property owners. Additionally, you are suggested to create a digital roofing catalog for clients to see all products and color options.
A final note
If you have a dream and ambition to become a successful roofer, nothing should stop you from setting up a company!